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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Cultivation theory ： ウィキペディア英語版 Cultivation theory Cultivation theory examines the long-term effects of television. "The primary proposition of cultivation theory states that the more time people spend 'living' in the television world, the more likely they are to believe social reality portrayed on television." Under this umbrella, perceptions of the world are heavily influenced by the images and ideological messages transmitted through popular television media. Cultivation is a positivistic theory, meaning it assumes the existence of objective reality and value-neutral research.〔West, Richard & Turner, Lynn (2010).''Introducing Communication Theory: Analysis and Application''. (Fourth Edition). McGraw Hill.〕 A study conducted by Jennings Bryant and Dorina Miron (2004), which surveyed almost 2,000 articles published in the three top mass communication journals since 1956, found that Cultivation Analysis was the third most frequently utilized theory, showing that it continues to be one of the most popular theories in mass communication research. ==Definition== Cultivation theory suggests that exposure to television, over time, subtly "cultivates" viewers' perceptions of reality. Gerbner and Gross assert: "Television is a medium of the socialization of most people into standardized roles and behaviors. Its function is in a word, enculturation".〔 Within his analysis of cultivation, Gerbner draws attention to three entities—institutions, messages, and publics.〔Morgan, Michael, and James Shanahan. "The State of cultivation" ''Journal of Broadcasting & Electronic Media'' 54.2 (2010): 337-355.〕 Initial research on the theory establishes that concern regarding the effects of television on audiences stem from the unprecedented centrality of television in American culture. Gerbner posited that television as a mass medium of communication had formed into a common symbolic environment that bound diverse communities together, socializing people into standardized roles and behaviors.〔Griffin, E. (2012). ''Communication Communication Communication''. McGraw-Hill: New York, (8), 366-377.〕 He thus compared the power of television to that of religion, stating television was to modern society what religion once was in earlier times. Thus, Gerbner's research focused on the larger meaning of heavy television consumption instead of the meaing behind specific messages.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Cultivation theory」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.